Wanting to stand apart from their competitors, Reality Engine, initiated a creative campaign inspired by Sun Tzu’s, Art of War. The challenge was in balancing the campaign’s messaging while accurately capturing the stylistic influence of WWII media. The campaign was titled Victory Begins Here.
PROJECT ROLE
Lead designer
Project manager
Video editor
CLIENT
AWARDS
Alberta University of the Arts
Spotlight Exhibit
Due to the creative campaign’s complex and specific vision, heavy research went into visual components including WWII attire, historical poster typography, graphic treatments, and messaging. As the lead designer, I worked with a small team in utilizing this research and applying it to the Victory Begins Here sales package design and webpage.
My role as the project manager included hiring a photographer/videographer, location scouting, and costume rental for the full-day shoot.
The creative campaign highlighted the importance of strategic thinking and team organization in executing marketing campaigns. The final product included a webpage, small brochure, posters, and a video trailer, all of which were produced in-house and were designated as promotional material for Reality Engine.
In 2017, I submitted the Victory Begins Here brochure into Alberta University of the Arts, formally ACAD, spotlight exhibition. The exhibit included a reception and ran for two weeks.
