Since its inception in 1989, A/P had undergone a lot of changes. Part studio space and education facility, operations always took priority. This left the organization with little time to reflect on whether their current vision and mission still remained true. As the brand advisor, I worked with A/P’s board members and key volunteers to address this question. After all, without a clear vision and mission statement, there could be no brand identity.
Brainstorming sessions with A/P’s board members helped everyone get on the same page. Surveys sent out the community served as a litmus test in determining whether or not the Board’s perception was the same as the community. Though this research sparked debate, the Board was better able to formulate A/P’s vision and mission.
After, the findings were taken back to the communication’s committee. With a solid vision and mission statement, I could begin A/P’s rebrand by developing the brand standards guide and logo.