A talented musician from Stavely, Alberta, Mariya Stokes needed a contemporary logo for her brand. Self-described as a country artist with a 70’s pop flare, the challenge was creating a logo that felt modern while balancing Mariya’s country roots.
A collaborative project, I worked with Mariya in establishing a general look-and-feel for her logo. Mariya expressed a need to have a contemporary logo without losing the feel of the country. She also specifically request a graphic element that played off of the “O” in her last name. Combined with typography influenced by other artists including Taylor Swift and Ed Sheeran, I produced numerous sketches that contained icons akin to music, such as guitar strings.
In the end, Mariya went with a simple but strong concept, built entirely from Sans-Serif font. The font’s clean and unique appearance carried over the modern feel. The play on the “O” ended up as a wagon wheel and represented Mariya’s country roots perfectly.
– Mariya Stokes
