The InvestCalgary e-marketing campaign was the organization’s first e-marketing campaign launched through Click Dimensions, a CRM tool. Using the newly-adopted Click Dimensions, my role on the project included researching the software’s capabilities. From that research, I developed the foundational tools and digital assets that helped achieve the campaign’s goal. Some of the tools included the initial signup form, webpage, email templates, and marketing lists.
The magazine’s function was to spark interest for external businesses looking to expand their business to Calgary. Therefore, the number of leads garnered through the e-marketing campaign was crucial. To accurately report the campaign’s performance, I produced a dashboard within Click Dimensions that could be accessed by the marketing team.