Implementing Bill C-69 meant changes to the National Energy Board (NEB) operation and governance structure. Along with these changes, the NEB would become the Canada Energy Regulator (CER). With 60 years of regulating the energy sector, a name change and the desired shift in public perception sparked a new brand. Beyond developing and altering old assets, the new brand had to be disseminated among the organization’s 500+ staff.
Originally I was brought on as the lead designer on the project. However, my role quickly expanded to include project management, art direction, and training.