I have worked on brand design worldwide. During my time abroad I was part of both the Public Transport of Victoria and Australian Human Resources Institute communication teams. Before that, I grew my career working with various organizations in Calgary, where I executed and project managed a diverse range of brands, designs, and campaigns. My connections with government, corporate, and marketing industries have given me a strategic edge that can be defined by my dual-focus on creative solutions.

My Methodology

The most rewarding part of my career is nurturing a collaborative and trusting relationship with business owners to build a genuinely credible brand. I study your vision carefully to complete your projects successfully and well within budget.

I would love to join forces with you as we shape your branding together.

Why Branding?

I am a firm believer in form following function.

Beautiful design should not hamper the intention of product or service. Aligning your business with your brand creates a professional, distinctive public image that sets you on your way to success. It’s vital that your values are captured and conveyed with conviction from the beginning. Because investing in branding now can mean the difference between growth opportunities and stagnating prospects.


Owner & Freelance Designer
Jasmine Atay Design & Creative 
Calgary, Canada & Melbourne, Australia | 2015 – Present Day

Digital Marketing Manager
Calgary Economic Development 
Calgary | 2017 – 2019

Brand & Culture Integrationist
Calgary Drop-In & Rehab Centre
Calgary | 2016 – 2017

Senior Designer
Reality Engine
Calgary | 2012 – 2015